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cowbell chocolate partners supa strikas to excite and inspire young people


The Supa Strikas comic football book and TV series for young people has gotten a boost from Promasidor Nigeria Limited, makers of the popular Cowbell brands. Promasidor entered into a partnership with the iconic football series for young people, with the Cowbell Chocolate brand of the company.

Throwing more light on the deal, the head of Legal/PR, Promasidor Nigeria Limited, Mr. Andrew Enahoro,  said this of the partnership: “This partnership leverages the serialized comic strips, which is released monthly as well as the comic TV series that started showing on dedicated TV stations across the country recently.

“The story of Supa Strikas is that of imagination and doggedness. It is unique but familiar, daring but interesting. Young people are capable of achieving any feat, and we must develop this capacity positively. Somebody must inspire them to think beyond what they see as limitations. This comic series is a positive inspiration.”

Speaking further he said: “We at Promasidor Nigeria have always identified with initiatives and ideas that help children and youths to positively harness their potential, hence we are part of this noble initiative. This partnership is about changing the narrative. Our kids deserve a mode edifying upbringing.”

The Supa Strikas series which started as a printed comic book for young people (and adults too – I read it too) in 2001, has now grown to a monthly print run of over a million copies distributed across 19 countries in Africa, South East Asia, Latin America and Europe, and a weekly television series aired in over 100 countries and in 19 different languages.

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